Vol. II · No. 305
Established 2025

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Sunday, November 1, 2026
174 writers in the library
Psychology · 1 shelves
Psychology

Koenfucius.

Essays on behavioral economics, psychology, and the philosophy of everyday life.

Recent essays

30 of 57

Aligned, but with whom?

We humans all want AIs to be ‘aligned’ with us. But what does alignment mean, and who is the ‘us’? I asked Claude himself* how he addresses this challenge

The greater of two (or more) evils

Identifying the best option is not always easy, but in politics we are increasingly faced with a much harder task: picking the lesser of two (or more) evils. Is that the wrong way to look at it?

Art-ificial Intelligence?

It is becoming ever harder to distinguish Artificial Intelligence output from the product of human creativity. Why do we still feel it matters, even if we struggle to tell the difference?

The pull of kin

We have only been able to read our genetic relationships for a few decades, but our ability to check for genetic matches has led to a remarkable paradox of fact-finding and secrecy

When the numbers don’t add up

“Not everything that counts can be counted”, wrote William Bruce Cameron. And not everything that can be counted can be added up.

Should decisions be driven by numbers?

No matter how many facts and figures we adduce to support a decision, it is rarely the numbers that ultimately drive our judgment. Should they?

Bounded wisdom

Wisdom is the ability to turn knowledge into good judgments and decisions, but we don’t always know when it does or doesn’t apply

The shapeshifting trap

Momentous change, from individual-level decisions to business-level policy making, sometimes doesn’t quite turn out as expected. Why do we never seem to learn?

Instant judges

We are lightning fast at passing categorical judgement about people, but as the proverb says, haste makes waste… or does it?

A price, just for you

How a jumble sale helps reveal our ambivalence to personalized pricing

The second strongest instinct

Our innate drive to survive is, unquestionably and self-evidently, the strongest of our many instincts. Only one other instinct comes anywhere near

Torn in traffic

Few environments are as illustrative of human behavioural tendencies as the nation’s highways and byways. And some are giving us mixed messages

There is such a thing as a free lunch

A remarkable proportion of what we value is given to us by others – and neither they, nor we, are aware of this

Gamblers up to a point

A simple survey question shows that we are natural gamblers — and that ‘expected value’, the tidy statistical logic economists reach for, has little to do with how we actually decide

The Resonance Premium

We tend to value stuff based on its cost – except when we don’t

Spoiled for choice, spoiled by choice?

Being able to choose is better than having no choice, but a wider choice can lure us into a frustrating trap

The weakness that strengthens our rules

Rules are useful in even the simplest of societies… but what if they go against our interest?

The value of everything

We non-accountants love pointing the finger at accountants for knowing the cost of everything, and the value of nothing. But are we as concerned with value as we think we are?

Why the warm glow needs fuel

Have we humans evolved a ‘noble’ form of motivation that stands apart from a baser, grubbier version?

The dead that barely matter

It is not only the value of a life that is hard to determine – so is the significance of a death: some deaths provoke outrage, while others, just as numerous and preventable, meet with indifference

Limited incentives for unlimited motivation?

Would a world without billionaires really look just like it looks now, only without billionaires?

Zigging to the bottom

How can a free, competitive market collapse into every player offering the same unsatisfactory offer? A story of three proverbs

Give me strength!

There is a limit to our physical capacity, but how close can we get to it… and how do we tap into our reserves?

The price of a principle

When we make a purchase, we often pay a surcharge for our principles. But how much precisely we are willing to spend on them is a mystery – even to ourselves

The groups we don’t realize we joined

We belong to far more groups than we realize — and we can acquire new ones in an instant. But what is it that activates our group instinct, and why?

Don’t fear the market

Markets are a powerful coordination mechanism. Why do we insist on getting in the way?

A tale of two buttons

A simple binary choice with no right answer reveals something far more interesting than selfishness or virtue

At second sight – when facts deceive

We may say we want the facts, but as soon as we get them, we give them meaning, and promptly treat fact and meaning as one

Paying to be right

How I paid a price for a retailer’s 99p pricing error, and why it was worth it (and not irrational)

Casting judgment

A controversy over a casting decision reveals how we sometimes try to rationalize ideological or identitarian positions, and allow peripheral concerns to eclipse the essence of the matter